Membership & Group Sales Manager

Employment Type: Full-Time

 

Position Summary

The Membership & Group Sales Manager is a revenue-focused sales professional responsible for driving aquarium memberships and group sales through proactive outreach, relationship building, and on-site conversion strategies. This role is ideal for a motivated salesperson who thrives in a guest-centered environment and understands how to turn one-time visitors into long-term supporters.

The ideal candidate has a proven sales background, excels at closing, and is comfortable engaging with families, organizations and businesses to grow repeat visitation and group bookings.

 

Key Responsibilities

Membership Sales & Retention

• Serve as the primary driver of aquarium membership sales, both on-site and through outbound efforts

• Actively engage guests on the floor to convert day-of visitors into members

• Develop and implement membership sales strategies, promotions, and seasonal campaigns

• Track membership performance, renewal rates, and conversion metrics

• Collaborate with guest services staff to ensure consistent membership messaging and upselling

 

Group Sales

• Develop and manage group sales partnerships including:

  • Barksdale Military bases and military-affiliated organizations

  • Corporations purchasing bulk tickets for employees, clients, or promotions

  • Convention planners, conference organizers, and destination management organizations

  • Tourism partners, hotels, and local businesses

• Proactively prospect and outreach to new group clients via email, phone, networking, and in-person meetings

• Negotiate group pricing, bulk ticket agreements, and recurring partnerships

• Coordinate with internal teams to ensure accurate ticketing, redemption, and guest experience

 

Sales Reporting & Strategy

• Provide regular sales reports and insights on trends, opportunities, and challenges

• Recommend new pricing structures, packages, and incentives based on guest behavior and performance data

 

Qualifications

• Minimum 3 years of proven sales experience (hospitality, attractions, memberships or tourism preferred)

• Demonstrated ability to meet or exceed sales goals

• Strong communication, presentation, and relationship-building skills

• Comfortable engaging guests in person, over the phone, and via email

• Highly organized with excellent follow-up and time-management skills

• Passion for education, conservation, and guest experience is a plus

 

Key Competencies

• Consultative selling, closing & follow-up

• Relationship management

• Goal-oriented mindset

• Professional, outgoing, and confident demeanor

• Ability to work some evenings, weekends, and special events as needed

 

What We Offer

• Competitive base salary of $35,000

• Annual performance bonus beginning at up to 10% of annual salary, after completion of one year’s employment, and increasing up to 5% per year to a maximum of 25% per year.

• Medical, dental, life 60/40

• Generous PTO starting at 10 days per year

• Complimentary aquarium membership and guest passes

• Opportunities for professional growth within a mission-driven organization

• A dynamic, fun, and engaging work environment

 

Why Join Us?

The Shreveport Aquarium is more than an attraction — it’s a place where education, conservation, and unforgettable guest experiences come together. This role is a unique opportunity to directly impact revenue growth while helping families, schools, and organizations connect more deeply with the aquatic world.